Scharp: Leveraging LinkedIn for leads

Scharp operates in the highly competitive visualisation and animation sector, serving architects and developers who demand cutting-edge renders and sales tools. In a crowded market, standing out requires more than great work — it requires visibility at the right moment.

I manage Scharp's LinkedIn presence with a clear philosophy: own the work. By showcasing client projects as soon as they're unveiled through marketing or teaser campaigns, we've positioned Scharp at the centre of industry conversation when projects are generating maximum buzz and attention.

This approach of topical, timely content has proven highly effective on LinkedIn, where Scharp's target B2B audience is most active. By consistently demonstrating their expertise on live projects that architects and developers are already paying attention to, we've created a steady drumbeat of awareness and credibility.

The result? Scharp has reported a measurable boost to enquiries and continues to see month-on-month audience growth, translating LinkedIn presence into tangible business development outcomes.