Building Infolio’s brand in BTR

Infolio Property Advisors is one of Melbourne's most established and successful buyer's advocacy firms, with growing expertise in leasing management. As the business diversified into the emerging Build-to-Rent segment, they engaged me to elevate their profile and position their specialist capabilities in this nascent market.

Through a strategic content program across LinkedIn, blog articles and targeted opinion pieces, I've established Infolio's Nicole Hiddlestone as Australia's first Build-to-Rent leasing strategist. Her insights are now regularly featured in BTR News and The Real Estate Conversation, and she's increasingly sought after for podcast appearances and industry speaking opportunities.

My ongoing monitoring of property market developments and media opportunities has also secured regular commentary placements for Managing Director Lauren Staley. She's now a trusted voice across major outlets including the Australian Financial Review, ABC Radio, Realestate.com.au and Sky Business News, reinforcing Infolio's position as a leading property advisory with deep market insight.

The result: Infolio has successfully differentiated itself in a competitive market, with both Nicole and Lauren established as go-to experts in their respective specialisations.